Google My Business – what it is, how to create it, advantages and optimization

You have certainly used the Google search engine or Google Maps several times to look for a business. Likewise, your customers do too.

Google My Business is a free tool from Google that allows you to make your business more prominent in Google search results by creating a business page.

After creating the page, and depending on the search term used and the user’s location, your company or business is displayed on the Google search engine, or on Google Maps.


Google My Business Account Creation :



1. Company name and business category

It is important that the business category is well defined and that you also know your person character.

2. Location

When it comes to a physical business, the address is essential, so it can be easily found by your customers.

3. Contact information

In addition to the telephone contact, which is essential for your customers to contact you, Google also requests that you place the URL (Uniform Resource Locator)of your website. If you don’t have a website, Google will provide you with a free one based on your information.

4. Services

Select the services your company offers to meet the right customers.

5. Schedules

Make sure your customers are always up to date on your schedule. You also have the possibility to add special times for specific dates.

6. Company Description

Make a detailed description of your company highlighting the strengths. The more detailed the description, the more your potential customers will be able to find your business.

7. Photographs

Google My Business has the option to place your company logo, cover photo, photos of your products, the interior of the space and the exterior of your store.

8. Publications

This platform allows you to create publications to announce an event, an offer, an update or a new product.


But what are the advantages that Google My Business brings to a business?


Disclosure and reach

Presence on Google My Business is an excellent way to promote and increase the reach of your business without the need for a large investment.

In addition to spreading it to all people with Internet access, more importantly, you are spreading it to those who are looking for your service or product.

For example, anyone, wherever they are in the world, searching for “Bar Porto” will have access to bars located in Porto.



A business on Google My Business, increases the indexing of your site in search engines, thus managing to improve SEO without having to have knowledge about it.

Search results appear taking into account the proximity, relevance, and quality of customer reviews.

An important aspect to remember is that most people don’t go beyond the first page of a Google search, which makes your business’s presence on the first page very important.


The advantage over the competition

Consumers are increasingly looking for services and products on the Internet. When researching, if your competition does not have an account on this platform, there is a greater likelihood that your business will be chosen, giving you an advantage over the competition.


Interaction with customers

It is not enough to create an account on this platform, it is essential to foster interaction with customers, whether in response to positive or negative comments. According to a study by Bright Local, of consumers who read reviews, 97% also read company responses.



Google My Business allows you to access various statistics, such as:

– Where customers find the company: whether through the search engine or an indirect search;

– Traffic: amount of traffic generated to the website

– Geographic analysis: it is important to understand the geographic location of your customers.

– Customer actions: directions and contact. Analyze the number of phone calls you receive, and see if you can answer all of them.

– Photos: views and number of published photos;

– Customer opinion: evaluations and recognized characteristics of the business explained in the comments


How to optimize your Google My Business page?


1. Always have your data up to date

Ensure that the data is up to date so that consumers can get in touch with you, answer their questions or schedule some type of service.

The more information your potential customers have, the easier it will be for them to get the answer they need and then make their decision.


2. Create a clear description of your brand

Google My Business allows you to create a description of up to 750 characters, take advantage of this space to inform your potential customers about what your company offers and how you differentiate yourself from the competition.


3. Encourage your customers to interact

It is important to encourage your customers to evaluate your business, these recommendations are essential to reduce the risk associated with a purchase by a potential customer.

The reviews that customers make on the Google My Business profile impact the placement of the business in search results with local intent.


4. Create publications

Google My Business allows, since 2017, publications and sharing of content itbetween companies and consumers.

Therefore, you should take advantage of this feature to create content that adds value to your business, such as:

– Dissemination of offers and promotions;

– Add your company events;

– Add new products;

– Alert to news from your company or your area of ​​expertise.


Posting regularly is a way to keep your potential customers up to date and remind them that your brand exists.

After discovering how to create a Google My Business account and getting to know all its advantages, it’s time to create your own. Take advantage of this free platform!

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