1 – How to identify the best segments to set up an online store
The first thing for those who want to know how to set up a professional online store is to identify the segments where they will have the greatest chance of success. The question may seem simple, but this is one of the big reasons for the failure of most online stores.
The main tip in this area is to avoid competition from the big players in the market and focus your efforts on niche e-commerce, very segmented markets that do not attract the attention of large retailers.
Don’t try to sell clothes to everyone. Seek to sell clothes to an audience you know very well and who knows how to find you on the various digital channels.
Escape what we call the Red Ocean of e-commerce and develop your own market, neutralizing potential competition.
Do just the opposite, create a Blue Ocean Strategy in E-commerce to differentiate yourself from your competitors.
As setting up a virtual store is an exercise in identifying business opportunities, this is your first challenge.
2 – Planning in e-commerce is one of the keys to success
Perhaps one of the most valuable tips for setting up a virtual store that we can list here is to dedicate as much time as necessary to the planning stage. Without this, your chances of success will be greatly reduced.
Creating a business plan for your e-commerce is the first step toward a successful online store. Don’t fall into the trap that on the Internet you “can do it” and then fix it. It does not work.
As setting up an online store is a business like any other, making a well-crafted business plan is the first step to success.
3 – How to choose the system to set up your virtual store
This is another question that leaves many entrepreneurs who want to know how to create an online store in a very uncomfortable situation, as they do not know the options.
- Identify the needs of the online store you want to open
- Assess the available budget for the project
- Make a checklist of the devices offered by the platform
Choosing an e-commerce platform that suits your needs is fundamental, because contrary to what many people think, this is a decision that will impact your business for a long time.
4 – Which means of payment to make available in your e-commerce
Another point that anyone who wants to know how to set up a virtual store should pay close attention to is determining the forms of payment that the store will offer.
The variety and facilities offered by the payment methods you offer in your online store make a lot of difference in terms of conversion rate.
Basically, there are three options for payment methods for your online store:
- Use a payment intermediary
- Working with payment gateways
- Direct store integration with card operators
For those starting out, the best choice in terms of payment methods for your online store are payment facilitators, such as PagSeguro, for example.
This option, in addition to offering a wide range of payment options, such as credit cards, bank slips and electronic transfers, also take care of the risk analysis part, using their anti-fraud tools.
Payment gateways, on the other hand, integrate the virtual store with credit card and bank administrators, and are more suitable for e-commerces that already have a good volume of sales.
Finally, we have the option of integrating the virtual store, directly with credit card administrators and banks, in the case of bank slips and electronic transfers.
This is an integration that is only recommended for large virtual stores, as it involves technical and commercial issues, which for those starting out are not very easy to deal with.
5 – Promoting your online store
This is another of the steps that the entrepreneur who wants to know how to set up an online store needs to pay close attention. An undisclosed store is like a physical store in the basement of a house. Nobody sees.
In the e-commerce project, the entrepreneur needs to determine exactly which digital channels he will use, to impact the target audience he determined when creating the Buyer Persona for his e-commerce.
Among these channels we highlight:
- Search Marketing
- Marketing on Social Networks
- Content Marketing
- E-mail marketing
Having identified the target audience and channels, it’s time to create a good digital marketing strategy for your online store , to generate traffic and, above all, sales!
This is a step that does not stop, as the dynamics of online marketing forces us to always be innovating.
6 – How to structure the logistics of your virtual store
Selling is relatively easy, the problem is getting the product delivered on the day, and even at the agreed time. The challenge is not only to know how to set up an online store , but also to make sure that the purchases will be delivered on the scheduled date.
We can’t really count on the Post Office, and that’s why the option is the logistics companies for e-commerce that already exist in the country.
This is a point that you should pay close attention to, as it is usually the biggest dissatisfaction factor with online purchases, and therefore, it is worth investing in to retain your customers.
7 – How much does it cost to set up an online store
Now that you have a good idea of how to set up an online store, let’s talk about project costs.
Many people are discouraged from the project of creating a virtual store, thinking that it is necessary to invest a lot of money in the platform and other resources.
I can assure you that it is possible to sell over the Internet with a good online store platform with a relatively low investment.
My advice is to use a rented e-commerce platform, use social media and search marketing to promote the business and seek training, which is fundamental in this sector.