On-page SEO and Off-page SEO: what they are, their importance, and optimization tools

Companies are increasingly concerned about optimizing for search engines because a well-designed SEO strategy can effectively generate free traffic.

SEO optimization strategy should be divided into two different categories: On-page and Off-page. Although distinct, they are related and complement each other.

In this article by bloglet’s delve into what it is page SEO SEO, why they are so important and which tactics to use in each one to obtain a better positioning in the search engines.


On-Page SEO

On-page SEO is the set of optimization strategies for search engines carried out within web pages, with the aim of improving the organic traffic website.

A good On-page SEO strategy, even from a more technical point of view as they are optimizations on the pages and their content, should always be based on user satisfaction. Search engines do not favor standardized content, they give priority to content that meets what the user is looking for and that satisfies him.

We can thus conclude that On-page SEO is something more technical, but it cannot detract from the friendlier part either. It is important to optimize to achieve a better positioning and, above all, to offer the best possible experience to users.


On-Page SEO Optimization Tools

title tags

Put your keywords in the tag theytitle of each page of your site. Limit tags to 55-60 characters and approximate the keyword itfrom the beginning of the title, if possible.


Titles (H1)

Titles are usually the biggest words on the page, and for that reason, search engines give them a little more weight. Insert the keywords you want in the headers of each page and make sure there is only one H1 per page, all other headers are H2 or H3.


An essential part in the production of content itis the choice of keyword. It must match users’ search intentions for the text to be found. Once you’ve chosen it, it’s time to position it in the best possible way.
But be careful, don’t add it too often. Rather, the greater the presence of the keyword, the better. However, this is seen as a black hat practice and is heavily penalized by Google.

Meta Description

This is a short summary that appears right after an article’s title tag on search pages.

It is not considered a direct factor for ranking but due to its importance for the click through rate , turns out to be an essential item in optimizations. Please note that it cannot exceed 160 characters.

page content

The content on your pages needs to be useful to users. If they search for something very specific and find your page, they are waiting for it to bring them value and satisfy their need.

URL structure

Put, if possible, the keywords in your URL but without repetitions. Repeated keywords can affect the user experience. Last but not least, keep your URLs as short as possible.

Alternative text for images

Writing an ALT attribute for each image keeps your site compliant with WCAG (Web Content Accessibility Guidelines). Before writing it, please note the following:

– Thoroughly describe the image in 8 to 10 words

– Include the targeted keyword where it feels most natural

– Include, if relevant, a geo-locator

Page load speed

Google aims to help users find what they’re looking for as quickly as possible to provide the best experience. Therefore, optimizing your pages to load faster helps your site to rank higher in search results.

Google provides a tool called PageSpeed ​​Insights that will analyze your site and suggest tips for optimizing page speed.

mobile optimization

With the increasing use of searches on mobile devices, Google has prioritized mobile page load speed as a key ranking metric.

In addition to page loading, site layout needs to take user experience into account.

Internal Links

Creating internal links to other pages on your site is useful for users to visit more pages and for search engines to improve your organic position.

Social Tags

If your content is shared on social media, it tells Google that the sharer finds the content relevant, useful, and trustworthy.


Off-Page SEO

Off-page SEO is the set of optimization strategies applied outside your website to demonstrate your relevance in the market and thus improve your positioning in search engines.

It is currently one of the most critical steps in the process of optimizing websites for search engines, as Google increasingly looks for external signs of relevance to confirm the ranking made by its website.algorithm program.

For search engines, it is not enough just to have good content and structured pages, it is essential to understand how pages relate to the rest of the Internet through links.

The more links and page mentions you have on your site, the better you will rank on Google. For example: if you have a blog about cell phone accessories and in an article about iPhone cases, insert alinkfor the page that you consider to be more targeted towards the purchase, you are transmitting authority to that page which, consequently, will be valued by Google.

However, the Off-page SEO strategy is not just about links. All measures taken outside your website, which signify a relationship with other websites, such as mentioning the website or the brand, are considered valid for optimization and taken into account in the Google ranking.


Off-Page SEO Optimization Tools

link building

Creating external links to your website helps to increase your popularity and subsequent Google rating.


Take advantage of blog articles to link to authoritative and relevant pages on the topic you are talking about.

Online reputation

Mentions of your brand and external links generated on social media are boosting factors for Google’s SEO ranking

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