Selling clothes online can seem like a challenge at first. If you’ve never sold online, the first impression is that a product, like a piece of clothing, is too complex for the digital medium.
The truth is that without good planning, structure and correct methods, no online store in any segment will be successful. An online business demands the same dedication and commitment as a physical store, what only changes is the channel.
First of all, focus!
First, understand that on the internet, your competitors go beyond store windows and posters. You are competing with marketplaces, Instagram shops, Facebook, WhatsApp, and other online stores. But calm down, this is no reason to be discouraged! There’s always someone who needs your product, you just haven’t found it yet.
So, before you start, segment your audience: choose a specific niche. If you sell adult womenswear, only invest in adult womenswear. Expanding the possibilities too much may not be a good idea, especially if you are still understanding the logistics of online retail and how the whole operation works.
In this article, we are going to show you seven valuable tips to start your online store in the fashion segment and be successful in the first month.
In a physical store, the window is the print, the first impression that the consumer has of your products. If your window does not instill curiosity, then it is no longer so attractive. The same logic applies to the online store . The homepage of a fashion e-commerce must be clean with direct and objective communication.
Always opt for banners with key messages such as promotions, free shipping conditions and news. The less visual clutter on the homepage, the better. Remember that the focus is on the product, invest in blocks with new collections, favorite or most purchased pieces. Don’t forget to provide basic information like payment methods and free shipping.
Likewise, it is also important to work out a good separation of categories. Ensure consumer understanding of the products in your catalog. To make it easier, imagine a department store: the categories of the virtual store represent each clothing section. Thus, the consumer knows exactly where to go to choose what he wants.
Dividing the categories well facilitates the consumer’s path to what he wants. In addition, once on your product page, you can use strategies to improve your average ticket, such as cross-sell and up-sell, for example.
One of the essential elements to set up a clothing e – commerce : good quality images. The product photo is one of the decisive factors for the purchase. Before opening an online store , be aware that you need to invest in professional photos of your product.
In an online store , the ideal is images of 1200 x 1200 pixels (approximately). This size guarantees good image quality and also does not interfere with the loading of the website. Opt for product photos from different angles and at least one of them worn by a model. The image on the body helps to visualize the fit of the clothes and also to generate desire for purchase.
Important : the zoom button is also part of the set, the consumer needs to have access to the visual details of the product and only the zoom can provide this.
The most important element not only for a clothing e-commerce , but for any segment: the product description. This is the key item, the glue that holds all other actions together. The description of the products needs to be assertive, direct and clear. Your description needs to be so good that the customer thinks they are being served at the counter in the physical store. Therefore, it is important that the product registration is done by the retailer itself, as only he has full knowledge of what he is selling.
The description is where the consumer removes his last doubts to decide whether or not to take the piece. In an ideal model, you need to include:
- clothing measurements
- fabric elasticity
- part material
Extra tip: If you work with different sizes, it’s a good idea to add measurement charts and guidelines for measuring your own sizes.
First of all, your store is a brand. Your customers won’t come to you if you don’t constantly show the quality of what you sell. Right now, Instagram is a fundamental tool to stay in the spotlight. Creating a shopping experience is also creating desire, invest in visual cognitive aspects to create an imaginary of perfection of your product.
At the same time, email marketing is also a powerful tool to establish an online presence, in addition to qualifying and nurturing the leads that register in your store.
Paid media is undoubtedly one of the pillars of the entire operation of your online store , it is the fuel for your business to leverage in e-commerce . In a nutshell, traffic boils down to GCO (Generation, Capture and Optimization), it will do the work of bringing your brand to the customer who is looking for your product.
Despite networks like Tik Tok and Pinterest investing in business resources, the most popular platforms these days are Google Ads and Facebook Ads . Understand:
- Facebook Ads: will show ads based on recent research from a potential consumer. Basically, the goal is to offer not a product, but an experience. In Facebook Ads, it is essential that the retailer has full knowledge of its audience and the solutions that its product offers them.
- Google Ads : Shows you exactly what people are looking for. In Google Ads, SEO work is essential, as it aims to help your page ranking. A well-optimized online store with good keywords and a good traffic job will guarantee the best positioning in Google searches. Now, it is critical to fully know your product.
Also, remember: organic traffic is just as important as paid traffic. When a consumer searches for your online store without being directed by ads, it’s a sign that your brand is gaining prominence in online retail .
One of the mottos that we will always repeat around here: buyback is the survival of e-commerce . By creating a good shopping experience after the first sale, you will have a loyal customers who will always come back to your online store .
While there are many ways to motivate repurchase, there are specific, simple and proven strategies from our customers’ experiences that make all the difference. Look:
- Promotional newsletters with offers, best-selling products or free shipping,
- Discount coupons for customers who stayed for a certain period without buying again from your store,
- Copywriting : aims to stimulate the consumer through persuasive writing, with specific mental triggers. It helps to engage your audience and strengthen your brand’s branding.
Repurchase is also an important factor for optimizing the CAC (Customer Acquisition Cost), because once it is in your base, your job will be to constantly nurture it so that it comes back to buy from your online store and you don’t have to invest to bring it back through ads.