With more than 1 billion users and counting, it’s no wonder why so many business owners are flocking to advertise their products on Google. As an online business, you may be wondering if advertising on Google is worth your time and money. After all, there are so many other digital marketing platforms available to you. But, with the right strategy and attention to detail, advertising on Google can significantly boost traffic and sales for your business. This article explores the benefits of advertising on Google as an online business and how you can implement an effective plan for your brand. So keep reading to learn everything you need to know about advertising on Google as an online business.
Why Advertising on Google is Important for Every Online Business
According to Statista, 88% of online marketers use Google in their digital marketing strategies. More than 3 million advertisers have chosen to place their ads on Google, making it one of the most sought-after advertising platforms for brands. With so many businesses advertising on Google, the platform enables you to stand out from the crowd and make an impression on your target audience. According to the same study from Statista, the average click-through rate for paid search advertising is 2.7%, compared to 0.1% for organic search. This means that paid search attracts 2.5 times more clicks than organic search, which means that users are actively looking for your products and services.
Boost Brand Awareness
One of the most important benefits of advertising on Google is a boost in brand awareness. Google search ads enable you to create ads that are focused on your brand and the value it brings to your customers. Let’s say you own a shoe store online and want to boost brand awareness for your business. You can create a Google search ad with a compelling message and image featuring your latest styles. Google search ads are also highly targeted, which means that your ads will appear in the top search engine results. With this in mind, your ads will be seen by your target customers while they’re actively looking for shoes online.
Grow Your Audience and Network
Another excellent benefit of advertising on Google is the opportunity to grow your audience and network. Google search ads enable you to target specific audiences and demographics based on their interests, demographics, and location. This targeting enables you to expand your network and connect with potential customers who are interested in your products and services. Google search ads are also highly affordable and can be purchased on a pay-per-click basis. This means that you only pay when someone clicks on your ads and visits your website. If no one clicks on your ad, you don’t pay a thing.
Drive Sales and Lead Generation
Another important benefit of advertising on Google is the opportunity to drive sales and lead generation for your business. One of the best ways to do this is by creating a compelling ad that resonates with your target audience. Google search ads enable you to set a budget for each campaign, and you can choose to pay each time someone clicks on your ad or when someone clicks on your ad and converts to your website. Let’s say you own an eCommerce business that sells organic beauty products. You can create a Google search ad featuring your best-selling products, such as organic facial cleansers.
Establish Brand Authority
For many consumers, Google search results are considered an authority in the marketplace. By advertising on Google, you can establish brand authority and build trust and credibility among your target customers. This is particularly true if your ads appear at the top of the search engine results. Google search ads enable you to create a call-to-action button in your ad copy, such as “learn more” or “shop now.” These CTAs are excellent tools for encouraging click-throughs and driving customers to your website. Let’s say you own a consulting business that offers environmental consulting services. You can create a Google search ad featuring your business name, address, and phone number, plus an enticing offer.
Increase Customer Conversions
Another excellent benefit of advertising on Google is the opportunity to increase customer conversions for your business. Google search ads are highly customizable, and advertisers can choose to show different ads to different customers based on their interests and search history. Let’s say you own a vegan recipe blog and want to attract new customers who are interested in veganism. You can create a Google search ad featuring your best-selling vegan recipes, such as vegan pancakes.
Help Find the Right Prospects for Your Business
Another excellent benefit of advertising on Google is the opportunity to help find the right customers for your business. Google search ads enable you to set up conversion tracking, which allows you to follow each click and determine which ads lead to sales and which ones don’t. This information can be used to make strategic changes to your ads and help you find the customers most likely to buy from your business. Let’s say you own a vegan recipe blog and want to attract new customers who are interested in veganism. You can create a Google search ad featuring your best-selling vegan recipes, such as vegan pancakes.
Advertising on Google is an excellent way to get your business in front of potential customers who are actively looking for your products and services. Whether you’re a startup or an established business, Google search ads can help you expand your reach and connect with the right customers for your brand. With the right strategy and attention to detail, Google search ads can significantly boost traffic and sales for your business.