There has never been a more critical time for mental health care. With the emergence of new modalities of work and the changes caused by the pandemic, many people have undergone major changes in their routines. The combination of such factors contributed to the increase in Burnout cases, especially among …
Read More »Strategic HR: What is it and how to implement it in your company?
If we put it from the HR perspective, being strategic means making decisions based on planning before acting, evolving processes that already exist, but that have ruptured to optimize time and increase results. An important piece of information is to analyze the performance and the resources that are used so …
Read More »Humanized Dismissal: what is it and how does it work in practice?
Termination is perhaps the most difficult and delicate moment for the company and employee, as it is at this moment that the employment relationship is broken and sometimes the reason is not one of the best, which can end up creating an unpleasant atmosphere or even traumas that may take …
Read More »Individual performance appraisal: what is it and how to apply it?
An essential element of strategic HR, individual performance assessment refers to the use of methods aimed at analyzing the performance of each employee in the company. In order to provide useful information to the people management team, however, it is necessary to know how to carry out the process. Faced with …
Read More »Internal recruitment: what is it, what types, and how to do the process?
When a vacancy arises in the company, the human resources department must start the process of selecting personnel, in order to fill the position as soon as possible. But how to choose the best methodology for this? Which would be the fastest and most efficient? What about internal recruitment? In this text …
Read More »Digital Marketing for Micro and Small Businesses
There is a place for everyone online! However, it is difficult for micro and small companies to stand out when competition and investment from large organizations is fierce. Today we write about best practices and solutions to help small businesses grow in the digital market. At the end of the …
Read More »Instagram Shopping: discover how to sell more with this feature in your fashion e-commerce
The sales pillar of a women’s fashion e-commerce is based on several factors. Most importantly: create desire. First of all, you need to understand that every purchase is effective. Of course, practicality and agility are essential features in online retail, however, you can leverage them with the authority of your brand. …
Read More »Understand the advantages of migrating your clothing store to digital
It may seem a little confusing at first, but one of the biggest obstacles for retailers in the fashion industry is selling too much. Calm! Let’s explain to you: Brazilian consumers are increasingly willing to buy on the internet. With more people at home, the best way to keep sales …
Read More »Understand 4 mistakes in e-commerce that hinder your sales
If you have an e-commerce and have been selling online for some time, you understand that online commerce has its benefits, but also its turmoil. So, when your online store is stagnant, with many visitors and few sales, know that there are errors in e-commerce that can be hindering your performance in digital. But …
Read More »Balance campaigns: the best digital strategies and what not to do
January is one of the most important months for businesses, especially digital ones, since sales are huge incentives to buy. However, with so many brands online, it is crucial that you distinguish yourself from the competition, applying the best strategies for your business and avoiding the most common mistakes. …
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